The Directory Ranking Project is a novel techique based on a similar principle to many Search Engine Optimisation (SEO) contests that try to get a particular site highly ranking in the search engines.

Here’s how it works. You submit a listing for the Directory Ranking site to your directory. The project then uses the search engines such as MSN, Yahoo and Google to determine what directories rank at the top for entries relating to the Directory Ranking site! It really is that simple.

It’s a really interesting project that I am going to keep a close eye on. I’d be especially interested to see who reaches the top of the rankings, because it has very little to do with Google Page Rank. And since Google Page Rank can be manipulated to an extent, this challenge is very fair.

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